Author: Dr. Michael Kreindel, founder and chief technical officer
The global demand for aesthetic medical procedures and products continues to grow rapidly, as consumers become more informed and as the industry becomes more safe and accessible. A new report from the American Society of Plastic Surgeons (ASPS) reveals that Americans spent more than ever before – $16 billion – on cosmetic plastic surgery and minimally-invasive procedures in 2016.
Liposuction is the world’s second most popular cosmetic procedure, after breast augmentation, with more than 235,237 procedures performed in 2016. The body contouring market will reach a compound annual growth rate of 7.9% between 2015 and 2022, according to a report from research and consulting firm GlobalData. This represents an annual increase from $671.8 million to over $1.1 billion. ASPS also reported that non-invasive fat reduction and skin tightening procedures are gaining popularity among patients. The growth of non-excisional skin tightening tells us that an increasing number of patients are learning they can have tighter skin without having to undergo surgery – and they are pursuing those options more and more. Preview: We recognized the increased demand for minimally-invasive body contouring, but noticed a key issue – concerns around skin appearance and tightening post-liposuction.
Patients classified as obese, or with excessive skin, or compromised skin quality are typically excluded as liposuction candidates, as fat removal can often leave behind excess lax skin causing their skin and body contour to appear worse. Skin laxity after liposuction can create patient dissatisfaction, with the only solution being excisional surgery. Therefore, a liposuction method that consistently contracts the skin can address these patients who were previously excluded from treatment. To help address this issue, improve results, reduce downtime and increase safety, we designed the next generation of contouring technology that delivers a thermal effect to the adipose tissue, skin and sub-dermal matrix – BodyTite and FaceTite. Our solution delivers energy for a thermal effect to the adipose tissue, skin and sub-dermal matrix in a minimally invasive manner. To date, there have been more than 40,000 successful procedures completed using our technology with superior clinical results. A key concern with current fat extraction technologies is the compromised skin remaining in the treatment area. Using a unique three-dimensional contraction of the dermis, BodyTite and FaceTite create a tightening effect on the skin as the fat is extracted. The outcome is dramatic results without the scalpels, scars or downtime.
The BodyTite and FaceTite technology provides a higher power and more efficient energy transfer than laser energy systems and thus, allows the treatment of larger volumes of the subcutaneous tissue with optimal thermal profiles, facilitating the significant tightening of the tissue. The shrinkage of tissue is dramatic and can reach double-digit percentages of the heated tissue volume. Most patients could return to a regular routine a few days following the treatment. In addition, for single or small zone procedures, the treatment can be performed under local anesthesia, thereby reducing the risks related to general anesthesia. Most patients were drawn to our solution as there was a reduction of downtime caused by bruising or pain.
Physicians and patients alike have been touting the results of our BodyTite and FaceTite technology:
“The main benefit for any patient is that you have a visible result, something that you can obtain without putting a scalpel to the skin. I think that patients have always been open to the idea of having a surgical procedure, but emotionally, or maybe financially, not ready to take that step. Patients do not have to commit to a full facelift surgery and this allows them to take a very nice first step with 40-60% of the result of a surgical lift procedure. This is new technology and is exciting for surgeons to have as part of their practice. This is going to be game changing.” – Dr. Robert Applebaum As seen on The Doctors, our patient “Denise” had a liposuction procedure with BodyTite because her diet and exercise regimen weren’t working to eliminate her back fat. A busy mom, she also didn’t have room for an extended period of downtime. Denise said on the show, “I am thrilled! I can wear all the tops that I couldn’t wear before without my undergarments and it’s nice to put my jeans on and not have all of that extra fat.”
You can watch the entire segment here: BodyTite on The Doctors. If you’d like more information on BodyTite and FaceTite for yourself, use our physician finder to schedule a consult in your area. If you are a physician interested in offering this revolutionary technology for your clients, please read more detail in our white paper, The Future of Lipolysis: Contouring and Three-dimensional Contraction of the Dermis.